From January 15 to 18, 2026, the Silk Road International Fashion Week and Xiqiao Fashion Week were grandly held at the Xiqiao Mountain Convention and Exhibition Center in Nanhai District, Foshan City. This event, with the mission of "promoting industrial exchange and cooperation, and jointly building a fashion Belt and Road," is rooted in the industrial foundation of Nanhai and even Xiqiao. It serves as an international platform for exchange and cooperation, explores a collaborative development model of "fashion + industry + culture and tourism," and provides practical, replicable integrated pathways and comprehensive resource support for local industrial transformation and upgrading as well as the revitalization of cultural and tourism resources.

(Bond Barton Brand Exhibition)

The Silk Road International Fashion Week is an international industry exchange platform that integrates brand release, media communication, academic exchange, and creative promotion. After years of deep cultivation, our footprints have spread to more than ten core cities at home and abroad, including Beijing, Chongqing, Xi'an, Guangzhou, Huzhou, Macau, Ulaanbaatar, Moscow, Milan, etc. We have collaborated with thousands of global designers, models, and brand organizations.

The event was guided by the Asian Model Association, the Zhongguancun Global Fashion Creative Industry Alliance, sponsored by the Silk Road International Fashion Week Organizing Committee, Mojie Fashion Group, co organized by the Macao Fashion Industry Association, the Times Aesthetic Education Certification Center, and the Asian Fashion College, co organized by Mowang Qiaodao Cultural Development (Tianjin) Co., Ltd., Adingxiu International Cultural Media (Beijing) Co., Ltd., Khorgos Mojie Cultural Media Co., Ltd., and Mojie Cultural Entertainment (Zhuhai Hengqin) Co., Ltd., and supported by brands such as Yuan, Bondbarton, Indigo Textures.

Dual loop linkage empowers energy

The highlights of this event are diverse, constructing a multidimensional activity system of "exhibition+investigation+cultural tourism+industry docking", creating conditions for precise docking between international fashion resources and local industries. The four-day event is pragmatic and diverse, attracting brands and models from China, the United States, Singapore, South Korea, Thailand, Timor Leste, Mongolia and other countries to participate. Creative fashion brands with different styles take turns to showcase their creativity, and brands such as Bondbottom and Yuanfang join hands to showcase innovative applications of high-quality fabrics. The synchronized events such as the Silk Road Fashion Carnival and the World Beauty Ceremony have enriched the scene of fashion and art education. The cross-border art trend show and the joint award ceremony of the "Golden Beauty Award" and "Golden Mask Kong Award" at the Global Fashion Festival have drawn a brilliant and glorious conclusion to the grand event.

(Yuanfang Brand Exhibition)

(East Timorese designer Chris Rhamos showcasing his brand at the exhibition)

(Thai designer Pitnapat Yotinratanachai showcased his brand at the exhibition)

The event combines the characteristics of Xiqiao Lingnan culture and intangible cultural heritage resources, and promotes the integration and co creation of fashion elements and local cultural arts through cross-border art exhibitions and performances. It not only enriches the local cultural experience and exhibition scenes, but also injects cultural connotations into the development of the fashion industry, achieving a two-way enhancement of industrial value and cultural tourism value. In addition, the event will simultaneously carry out fashion and aesthetic education related activities, providing assistance for the reserve of local fashion talents and aesthetic improvement, and deeply demonstrating the high-quality development needs of local industries.

New Path of Industrial Integration

The event is guided by the concept of "empowering the entire chain for win-win development". At the same time, local female entrepreneurs' symposiums, Silk Road International Fashion Week industry inspection delegations, and Global Fashion Alliance industry cooperation exchange meetings were held, bringing together domestic and foreign fashion industry elites, local entrepreneurs, and designers to conduct in-depth investigations and discussions on core issues such as supply chain collaboration and brand innovation. The event abandons formal communication and builds a bridge between supply and demand, which not only introduces international design and channel resources for local enterprises in Xiqiao, but also provides an efficient path for global brand enterprises to connect with local high-quality supply chains. It successfully promotes the achievement of multiple cooperation intentions and on-site signing, realizing the efficient transformation of "runway traffic" into "industrial increment", injecting new momentum into the high-quality development of local industries.

(On site of the Global Fashion Alliance Industry Cooperation Exchange Conference)

(Cooperation Signing Ceremony)

(Scene of a symposium with local women's federation and female entrepreneurs)

The landing of this event in Nanhai highlights the integration feature of "international platform+local industry", which is a specific practice of the Silk Road International Fashion Week industry empowerment model. As a famous fabric town in China, Xiqiao has a strong foundation in the textile industry, gathering more than 840 textile enterprises and forming an industrial scale of over 10 billion yuan. The global market share of denim fabrics is significant, and the industrial supporting system is complete. During the event, the organizing committee organized international designers and brand owners to conduct in-depth research and docking with local textile enterprises in Xiqiao. They promoted supply and demand negotiations at the Global Fashion Alliance Industry Cooperation Exchange Conference, helped "Xiqiao Fabric" to accurately connect with international design and brand resources, and provided support for the transformation of the local textile industry from production and manufacturing to branding and fashion.

The successful hosting of the Silk Road International Fashion Week and Xiqiao Fashion Week demonstrates the advantages of fashion platforms in resource integration and industry linkage. Wang Haotian, Executive Chairman of the Asian Models Association and Chairman of the Silk Road International Fashion Week Organizing Committee, has clearly put forward the concept of "empowering local industries with international fashion resources and achieving deep integration between platforms and local industries", emphasizing that the core of Silk Road Fashion Week is to connect the entire chain of "creativity production marketing sales" and help local areas achieve dual enhancement of industry and brand value. In the future, the platform will deepen the path of "localization of international resources and internationalization of local industries", focus on the integration needs of fashion and cultural tourism in various regions, optimize full chain services, build cross regional cooperation platforms with fashion as the link, and help various regions achieve multiple goals of industrial upgrading, cultural tourism quality improvement, and urban value-added.